The Franchising expo took place in Paris from Sunday 20th March to Wednesday 23rd March 2016.
Franchise Expo Paris is recognised as one of the world´s leading and most diversified franchising exhibitions: it's the international hub connecting investors with the most important franchisors looking to expand their concept worldwide.
According to the official data the show counted 528 exhibitors (+ 6.67%) and 35 538 visitors in 4 days.
· 447 stores 79 sectors, against 429 in 2014 (+ 2.9%)
· 120 conferences and workshops to start a business and become a franchisee with a total attendance of almost 9000 listeners
· 25 experts
· 7 banks specialists Franchise
· 28 institutional partners and 22 media partners
· 23% international exhibitors (117 stores), including the USA Pavilions, Spain, Macau, Portugal, South Korea.
Different industries, from the financial sector to Ho.re.ca., from new startups to famous clothing brands.
Among this edition, exhibitors about 60 exhibitors were on fashion and personal goods. Among them: Calzedonia, Skechers, Lee, Esprit, Geox, Gant, Gosport, KFC, Mango, MOA, Promise, Catimini and Parfois.
"We identified more than 80 activities represented on the Franchise Expo Paris in growing areas like those of service to persons (childcare, family senior) or service to companies that count about sixty exhibitors," says Sylvie Gaudy, Director of Franchise Expo Paris.
Bar, restautants & fast foods remain a popular industry and provider of news. This year, more than 70 brands presenting their concept with a trend around the bagel, burger and wok.
New concept brands like Bioburger, Indiana Cafe, Pitaya, The House of Mozzarella, Old Wild West or Coyote Ugly Saloon were exibithing together with international and well-known brands like Subway, KFC, Sbarro & Papa Johns' Pizza from US.
With a turnover of 53.4 billion euros, up 3.7%, the franchise is doing well. And each year approximately 4000 project leaders are joining existing networks. Networks are more than 1800 in France. "The Franchise Expo Paris illustrates this dynamism with 134 new networks present at this edition 2016", analyzes Sylvie Gaudy.
Organized by Reed Exhibitions and the French Franchise Federation (FFF), the show has confirmed its confirming its role as the key event on the industry of the franchising in Europe and around the world, with about 30% of international visitors this year.
The entire international franchise community including consultants, lawyers, bankers, franchise associations, retail real estate developers converge in Paris to exchange ideas, create new relationships and discuss franchise business opportunities.
As OpenBusiness we personally have had a lot of interesting conversations with key players from many countries on latest geomarketing technologies, business intelligence tools which are now considered essential not only by most of large companies but also by smaller retail chains.
Even most of Development Managers and Entrepreneurs from smaller chains begin to understand the value generated by using data analysis to discover the best local markets and locations for their business.
Geomarkering tools can reduce the risks of opening a new shop in a wrong or low performing location and related costs not just in terms of closing/moving expenses but also in terms of brand reputation and impact this may have on the future of the network development itself. So, this is particularly important for a new brand.
For over 30 years, the Franchise Expo Paris has boosted the development of French and international franchise networks. New technology and service providers together with investors, associations, consultants and media make of this expo a central hub for the whole world of franchising in Europe.
For more information about the visit www.franchiseparis.com
If you want to better understand how geomarketing can help you business, just contact us
